14.07.26
🎮
14.07.26 🎮
14.07.26
🎮
14.07.26 🎮
THE GAMING LANDSCAPE AND AUDIENCES ARE CHANGING FAST. ARE BRAND KEEPING UP?
Join us for Arena Media's flagship Gaming thought leadership event, bringing together leading voices from across gaming, media and marketing to explore what's really driving attention, culture and growth in one of the world's most influential entertainment sectors.
This year's event is bigger, bolder and more actionable than ever before, designed to help brands understand not just where gaming is today, but where it's heading next.
WHO IS ARENA MEDIA?
Arena Media is a full-service creative media agency helping brands rewrite the rules of challenger marketing for clients like Dr. Martens, UKTV, JBL and Red Bull. Backed by Havas Media Network, our specialist Gaming Team work with some of the world's most recognised gaming publishers and brands, including SEGA, Bethesda Softworks, Square Enix, THQ Nordic, Blizzard Entertainment, Pokémon and KING.
WHY ATTEND?
Whether you're already investing in gaming, exploring the opportunity for the first time, or simply looking to understand how audiences are evolving, Get Gaming will give you the insights, strategies and practical takeaways needed to stay ahead. You'll hear from industry leaders, gain access to exclusive research and learn how brands can show up authentically in gaming communities to drive measurable business results.
09:00 - 09:30
ARRIVALS, BREAKFAST + NETWORKING
09:30 - 09:50
WELCOMING
+ OPENING
09:50 - 10:15
THE UNTAPPED AUDIENCE:
WOMEN GAMERS
COFFEE BREAK
10:15 - 10:40
AI + AUTHENTIC INTERACTION
10:40 - 11:00
POEPLE, NOT DARA: LGBTQ+ GAMERS + FANDOMS
11:00 - 11:25
RECLAIMING PREMIUM: QUALITY ATTENTION IN AN AGE OF NOISE
11:25 - 11:50
MEASURING
WHAT MATTERS: ATTENTION,
OUTCOMES & THE NEW METRICS
11:50 - 12:15
COPY CULTURE:
WHY REPLICATION
MISSES THE POINT
12:15 - 13:00
LUNCH
13:00 - 13:25
THE CTV EFFECT:
HOW CONNECTED TV IS RESHAPING GAMING
13:25 - 13:50
CREATIVE OPPORTUNITIES IN GAMING
13:50 - 14:10
NEW STRATEGY
+ PLANNING CONSIDERATIONS
14:10 - 14:30
PANEL:
GAMERS VS NON-GAMERS - WHAT BRANDS NEED TO KNOW
14:30 - 14:55
14:55 - 15:00
CLOSE + NETWORKING
We're proud to work with a varied portfolio of international Gaming clients including:
BLIZZARD ENTERTAINMENT X WORLD OF WARCRAFT - MIDNIGHTS
Our global campaign for Blizzard Entertainment’s World of Warcraft: Midnight brought the fantasy world of Azeroth into the real world through a bold, multi-channel rollout spanning 26 countries. Designed to reignite excitement among both loyal fans and lapsed players, the campaign combined high-impact OOH, experiential activations, endemic video, social and VOD to create a truly immersive presence. Standout moments included a deep-screen takeover of Piccadilly Lights alongside additional OOH placements across Berlin and Australia, a DAZN Bundesliga mid-match “portal” that transported viewers directly into Azeroth, we well as a custom-built WoW tavern at the Australian Open. Digital and social innovations also played a key role, from a custom Reddit Snoovitar allowing fans to transform into Xal’atath, to a fantasy crossover with HBO’s A Knight of the Seven Kingdoms that generated over 18 million impressions - culminating in a campaign that truly lived up to the scale and magic of Azeroth.
+51%
Consideration uplift for HBO Max viewers
26
Countries across the globe that saw our multi-channel rollout
47M
Impressions via the HBO, Kinghts of the Seven Kingdoms Partnership
MAKE A WISH UK X OVERCOOKED LIVE
Our pro-bono campaign for Make-A-Wish UK brought the power of gaming into the real world to support their #Wish200Week initiative, helping raise funds to grant 200 life-changing wishes for critically ill children. From initial concept through to execution, the activation centred on Overcooked Live - a real-world adaptation of the iconic co-op cooking game, streamed on Twitch - designed to create a tangible, joyful, and unforgettable experience. Supported by £25K in donated display media and £75K in nationwide OOH (courtesy of Evolve), the campaign combined media reach with meaningful engagement. Partnerships were key, with Team17 and Ghost Town Games providing access to the Overcooked IP, while ongoing auctions, donations and network support extended impact throughout the week. Ultimately, the campaign showcased gaming as more than entertainment - highlighting its ability to foster community, creativity, and connection, while helping make wishes come true. Not to mention, it’s swept the board across this awards season winning big at the Internationalist Media Innovation Awards, The Drum Social Purpose Awards whilst also being shortlisted at the Campaign Media Awards.
+£380K
Raised (£20,000 from Overcooked Live alone)
£100K
Display and OOH media donated
195K
YouTube impressions in the fiorst 48 hours
BETHESDA X DOOM:
THE DARK AGES
Our long-standing partnership with Bethesda came to life through a high-impact global campaign for Doom: The Dark Ages, designed to cement the latest instalment as an unmissable moment in gaming culture. Spanning over 20 countries, the campaign combined OOH, cinema, and live sport integrations to deliver a full-funnel takeover that blurred the lines between the game’s brutal world and the real one. Bespoke creative was rolled out across Europe and APAC, supported by in-house launch trailers developed with Havas PLAY, ensuring consistency and scale across every touchpoint. At the heart of the activation was a standout experiential moment at Manchester’s Printworks, transforming the space into a fiery, immersive invasion that captured the intensity of the franchise. The result was a dominant, multi-channel presence that re-engaged core fans while drawing in new audiences - successfully positioning Doom: The Dark Ages as a blockbuster release.
+219%
Over target reach via Reddit
55%
Conversion rate via Influencer ads
20
Countries across EU and APAC
SEGA X SONIC CROSSWORLD RACING
Our campaign for SEGA’s Sonic Racing: CrossWorlds was built to match the speed, energy and dimensional chaos of the games itself, delivering a high-impact media strategy across the UK, Nordics and Europe. Focused on fast, attention-grabbing formats, the campaign leveraged contextually relevant placements to showcase key features - from iconic characters and vehicles to the game’s dynamic dimension racing mechanic. By combining smart audience data with bold, platform native creative, we were able to engage both long-time Sonic fans and new audiences, while capitalising on heightened cultural interest ahead of the upcoming Sonic 3 film. Supported by a strong network of media and platform partners, the campaign delivered a cohesive, high-visibility launch that kept Sonic front of mind and firmly in the fast lane.
+219%
Over target reach via Reddit
55%
Conversion rate via Influencer ads
20
Countries across EU and APAC
