14.07.26

🎮

14.07.26 🎮

THE GAMING LANDSCAPE AND AUDIENCES ARE CHANGING FAST. ARE BRAND KEEPING UP?

Join us for Arena Media's flagship Gaming thought leadership event, bringing together leading voices from across gaming, media and marketing to explore what's really driving attention, culture and growth in one of the world's most influential entertainment sectors.

This year's event is bigger, bolder and more actionable than ever before, designed to help brands understand not just where gaming is today, but where it's heading next.

WHO IS ARENA MEDIA?

Arena Media is a full-service creative media agency helping brands rewrite the rules of challenger marketing for clients like Dr. Martens, UKTV, JBL and Red Bull. Backed by Havas Media Network, our specialist Gaming Team work with some of the world's most recognised gaming publishers and brands, including SEGA, Bethesda Softworks, Square Enix, THQ Nordic, Blizzard Entertainment, Pokémon and KING.

WHY ATTEND?

Whether you're already investing in gaming, exploring the opportunity for the first time, or simply looking to understand how audiences are evolving, Get Gaming will give you the insights, strategies and practical takeaways needed to stay ahead. You'll hear from industry leaders, gain access to exclusive research and learn how brands can show up authentically in gaming communities to drive measurable business results.


ARRIVALS, BREAKFAST & NETWORKING

09:00 - 09:30


09:30 - 09:50

WELCOMING & OPENING


THE UNTAPPED AUDIENCE:
WOMEN GAMERS

09:50 - 10:15


COFFEE BREAK

10:15 - 10:40


AI & AUTHENTIC INTERACTION

10:40 - 11:00


PEOPLE, NOT DATA: LGBTQ+ GAMERS & FANDOMS

11:00 - 11:25


RECLAIMING PREMIUM: QUALITY ATTENTION IN AN AGE OF NOISE

11:25 - 11:50


MEASURING WHAT MATTERS: ATTENTION,
OUTCOMES & THE NEW METRICS

11:50 - 12:15


NEXT GEN ENGAGEMENT:
THE SHIFT IN YOUTH ATTENTION

12:15 - 13:00


LUNCH

13:00 - 13:25


THE CTV EFFECT:
HOW CONNECTED TV IS RESHAPING GAMING

13:25 - 13:50


CREATIVE OPPORTUNITIES IN GAMING

13:50 - 14:10


NEW STRATEGY
& PLANNING CONSIDERATIONS

14:10 - 14:30


PANEL:
GAMERS VS NON-GAMERS - WHAT BRANDS NEED TO KNOW

14:30 - 14:55


CLOSE & NETWORKING

14:55 - 15:00