NEW WORK
Partnering with our long-time collaborators, Bethesda Game Studios, we brought DOOM: The Dark Ages roaring into reality: the brutal next chapter in one of gaming’s most iconic franchises.
This was more than a launch, it was a global takeover. From blazing OOH and cinema placements to unexpected drops during live sport across 20+ countries, the hellscape of DOOM broke free from the screen and stormed into the real world.
Highlights included a fire-fuelled invasion of Manchester’s Printworks, bespoke creative executions across Europe and APAC and cinematic launch trailers . The mission? Make DOOM unmissable. The result? A full-force campaign worthy of the Doomslayer’s legacy.
Talk to Me was a new horror with no stars, no awareness, and a tiny budget, launched in a crowded market against the commercial tsunami that was Barbenheimer, as well as three other major horror releases. Yet it went on to become one of the UK’s highest-grossing horror films of 2023.
Our strategy? Focus hard on 18–29s, disrupt with cultural relevance, and blur film with gameplay. We recreated the film as a custom Fortnite quest, letting horror-loving gamers live the movie. We backed this with traditional media in untraditional ways, in-game trailers and OOH and amplified word of mouth through streamer watch-alongs.
And the results spoke volumes, with the campaign earning major recognition across the industry, taking home Gold and two Silvers at the 2024 Media Week Awards.
To ignite mass engagement, we dropped world-renowned creators - PewDiePie, Gnu and Rubius - into the heart of ‘Alone in the Dark’. But this wasn’t just gameplay. It was a full-body, real-world horror experience.
We transformed playtime into pure adrenaline, recreating the game’s haunted mansion as a like-for-like, spine-chilling set. Every creak, shadow and scream meticulously mirrored the in-game world, blurring the line between screen and reality.
This one-night-only event wasn’t just a campaign. It was gameplay horror brought to life!
And we weren’t the only ones thrilled by the IRL gameplay horror, Campaign UK School Report crowned the campaign on of the Top 5 Media Campaigns of the Year.
We pulled out all the stocks to relaunch the classic psychological horror classic and remake, Silent Hill 2. Our media campaign brought chills and adrenaline to our audiences through thrilling teaser trailers and eye-catching high impact display takeovers across social media and key gaming publications. Our largest and most impactful placements can be seen in the form of unmissable 3D effect OOH screens across the UK, France and Germany that truly ‘break the silence’ around the games release. And with digital media coverage across IGN Entertainment and Fandom coupled with stellar reviews from both critics and users alike, it's no wonder why the remake just surpassed 1 million copies sold last week and is fast becoming the must-play game of the year!
We led the global launch of Metaphor: ReFantazio, a bold new fantasy JRPG from the creators of Persona, marking ATLUS’ 35th anniversary with the studio’s first original IP in years. A creative and media gamble in a franchise-driven market, the campaign brought the kingdom of Euchronia to life across OOH, BVOD, endemic gaming platforms and a first-ever Opera GX takeover. We also partnered with Spotify to immerse players even further in the world of the game. The result? A breakout hit with a 93 Metacritic score and one million copies sold on day one.
