STRATEGY

MEDIACAT: ‘Families used to have board game nights. Now it’s video game nights’

In conversation with MediaCat, Group Managing Partner for Arena Gaming, Ashley Bolt, shared his valuable insights on the evolving landscape and intersection of family gaming and media strategies:

👾 Game Night 2.0 – Families are swapping dice rolls for digital adventures as video game nights replace board games.

👾 Launch Hype vs. Long-Term Play – Gamers are waiting for reviews before buying, shifting media strategies from big launches to sustained engagement.

👾 Comeback Stories Matter – Cyberpunk 2077 proved that a rocky launch isn’t the end, redemption is possible with post-launch fixes.

The gaming world is changing. Can brands handle the heat? 🔥

Read more here.